What is Programmatic Advertising

what is programmatic advertising

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: What is programmatic ad buying? “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations […]

Continue Reading

You may also like

Want Transparency in Programmatic Advertising

programmatic advertising transparency

When you are thinking about targeting the right audience, Only media that offers this services to the advertisers is Programmatic media through efficient modes of transaction and that also real time. That’s why nearly 80% of Worlds display advertising spend is projected to be served programmatically, and is expected to reach nearly $33 million by […]

Continue Reading

You may also like