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How to Start a Profitable E-commerce Business in India [A-Z]

Starting your own e-commerce business in India from scratch is quite challenging, but it will make your business profitable for decades if done right. In this article, we will share everything you need to start a profitable e-commerce business.

You will learn:-

  • How to start an e-commerce business in India from Scratch
  • How to use online or digital marketing to promote your products
  • Who can start an e-commerce business
  • Which are the most profitable & best-selling products to sell online in India
  • How much does it cost to start an e-commerce company

And much more…

E-Commerce Business in India

E-Commerce Business in India

India has seen its massive digital growth in 2020. That led to the formation of a new e-business era where consumers are bound to order online from the home and they need suppliers or shops who can deliver their goods at their doorstep within a day or two.

This is a great opportunity for many new and existing business to launch their e-store or online store.

If you are planning to open an online store that features your shop’s products, you can either launch your own e-commerce store and enjoy all the leisure of your profits, or you can submit your product listings on major e-commerce giants companies like Amazon, Flipkart, JioMart and other, where you give away a significant share of your profits.


How to start an e-commerce business in India from Scratch

How to start an e-commerce business in India from Scratch

Before starting your own e-commerce business in India, you must be prepared with the product that you are trying to sell and decent information about your consumer.

To make it easier for you, we have made the list of:-

  1. Which businesses can start an e-commerce website
  2. And what are the top-selling and profitable products that you can start selling on your e-commerce website

Now, when you have decided what to sell and whom to sell, you are then ready to either build an e-commerce website by own or you can hire an e-commerce marketing agency who can do all the work for you.

We are assuming, that you are building an e-commerce website of your own. So keep following these few easy steps. But if you are not comfortable with the technicalities involved, then feel free to give us a call at +91 9871192979.

Step 1: Research About Product & Market

Research About Product & Market

Give yourself some time to research the product you are trying to sell and the market to whom will you sell.

For example:- If you want to sell fresh and organic fruits and vegetables and this is your primary product, then get deeper insights about your consumer, in this case:-

  • Find who is your buyer
  • Demographics: What could be their age and gender
  • Location: Where are they coming from
  • Loyalty: Are they referring your products to their friends?
  • Interests: What else similar products are they buying

When you have this data, you have made your buyer persona, and you are ready to make their buying procedure better.

Step 2: Get your Product Ready

Get your Product Ready

This is obvious, that before starting your e-commerce website and business, you must have your product ready, otherwise, it doesn’t make any sense of launching your e-commerce store first and showing “out-of-stock” on your very first day.

Step 3: Get an E-Commerce Website

Get an E-Commerce Website

If you are starting your own e-commerce business, then you must invest on your own e-commerce website, as you can’t rely on Amazon, Flipkart, or other marketplace and share your chunk of profit with others.

Let’s quickly have a look at how you can create an e-commerce website:-

  1. Get a domain and hosting (make sure you have decided your company name before getting a domain name)
  2. Connect your website with an e-commerce platform like- Shopify and Woocomerce, and set up your account perfectly.
  3. Get your content ready for example- Product Images, product videos, product details, descriptions, size-charts (if any), price, discount price, coupon codes, logo, E-mail templates, citations, related products, shipping information, taxing information, privacy policy, terms and conditions, testimonials, and other details to make your website authentic.
  4. Upload product/s on your e-commerce website following all the processes mentioned above.
  5. Set up your payment gateway (a platform that helps in transactions, so buyers can pay through credit card, debit card, net banking, UPI, and other popular e-wallets). Some of the best payment gateways are- Razorpay, PayU, Paytm Payment Gateway, and Instamojo.
  6. And your website is ready to sell online.


Step 4: Choose your Shipping/Delivery Partner

Choose your Shipping or Delivery Partner

Although your website is ready, it’s still not ready to deliver the products to your customer. But every problem has its solution. There are several shipping or delivery companies like- Shiprocket and Delhivery, who help takes your packages and deliver at your customer’s doorstep (all over in India).

We recommend you to use Shiprocket as it connects automatically with your website and runs simultaneously, i.e it automatically fetches your new orders, and then someone comes to your store or warehouse to pick up and delivers it to your customer. It provides a seamless service by automating every stage.


Step 5: Online Marketing

Start using Online Marketing for Promotions

If you launched your first e-commerce website with all the steps involved and ready to be used, then you have to face a harsh truth of not getting orders as you dreamed. But one magic can make this happen, that’s called the “online or digital marketing”.

Online or digital marketing can help your store to reach millions of customers with matching interests so your online store can always see the traffic (online visitors), and you could see new mails popping up with new transactions.

Must Read: Brand Marketing and Sales Generation Enablement Solutions

We have helped hundreds of e-commerce brands to reach their target audience and increased their sales up to 859%. If you want to discuss the online marketing strategy for your business, then drop an email at [email protected] or simply call us at +91 9871192979.

But for those, who want to bootstrap their e-commerce business of their own, here are some our top online marketing techniques that we used to grow sales up to 859%:-

  1. Branding
  2. E-commerce SEO
  3. Facebook Marketing
  4. PPC (Pay Per Click): Using Facebook Ads and Google Ads
  5. Social Media Marketing
  6. News Marketing
  7. Video Marketing
  8. Content Marketing
  9. Email Marketing

These are the basic steps- but not limited to these, to start your own profitable e-commerce business in India from scratch. Where you can kickstart your own e-commerce website and start selling your best selling products online and fulfill your consumer demands.

Ready to Launch Your Own E-Commerce Website?

We can help you to build, manage, market, and promote your e-commerce platform and products. Get ready to grow your E-commerce business with Ima Appweb.

Get in touch with us


Who can Start an E-commerce Business in India?

After analyzing more than 13000 existing and upcoming profitable businesses in India, we have made a list of all those sellers, manufacturers, shopkeepers, corporates, and professionals who can start their own e-commerce business in India, and will definitely make a profitable company.

Here are the businesses, who can launch their e-commerce store in India.

SME (Small-Medium Enterprises)

  1. Clothing Boutique
  2. Bakery
  3. Gifting
  4. Jewelry Designer
  5. Design house
  6. Personal Trainer
  7. Consultant – (Financial, Trading, Marketing, Career Counselor, etc)
  8. Gaming
  9. PC Repairs
  10. Parlor/Salons
  11. Dropshippers
  12. Restaurants
  13. Yoga Class
  14. Astrologer
  15. Organic Food Store
  16. Medicine Distribution, Pharmacy


  1. Plastic component
  2. Led components
  3. Electric components
  4. Glass manufacturer
  5. Manufacturing of Paper
  6. Soap and detergent manufacturing
  7. Manufacturing of Sports-related items
  8. Manufacturing of toys
  9. Making of Fertilizer
  10. Furniture making
  11. Production of Leather related items
  12. Carpet Making
  13. Tool Manufacturing (Hardware)
  14. Kitchen Utensil maker
  15. Fashion Jewellery
  16. Women’s Footwear /Shoe Production
  17. Smartphone accessories
    1. Covers
    2. Chargers
    3. Headphones
    4. Tempered Glass
    5. Stands
  18. Handicraft items
  19. Food Kit Manufacturing
  20. Making Customized Mattresses & Pillows
  21. Incense Sticks Making (Agarbatti)
  22. Organic Soap Making


  1. Regional Handicrafts
  2. Organic Supplements and Medicines
  3. Raw Food
  4. Dairy Products
  5. Jewelry and Precious Stones
  6. Ceramics
  7. Petroleum Products
  8. Textiles
  9. Tea Export
  10. Readymade Garment

So if you already own any of these businesses, then you are ready to launch your e-commerce business and start selling these products online.

But, if you don’t have any business yet, then you can start one of these businesses with minimum investment, so you could take it online and sell your goods and services on your own e-commerce store.

Pro Tip for New Business: As you may be bootstrapping your business with minimal inventories and a more cramped budget, so you can upload your products on Flipkart and Amazon, where you learn to sell online by competing with other sellers.

Do that for a few months or a year, until and unless you see significant growth in your sales. After your business becomes a bit profitable, you must launch your own e-commerce store so that you prepare to scale up by selling independently on your website with zero commissions.

Pro Tip for Existing Business: If you already run a business, whether it is a consulting firm or a retail store, you must take the next revolutionary step by switching your business online. We are providing industry-leading e-commerce services to all types of business. Where we do all the manual and technical work for you, so you sit and watch your products getting sold automatically.

Hire an E-commerce Specialist to Take You E-commerce Business in India to The NEXT LEVEL

Know how we are helping businesses to sell their products and services online. Click here


Which are the most profitable & best-selling products to sell online in India?

After analyzing 1,86,500 products and its performance on top e-commerce websites like Amazon, Flipkart, Paytm Mall, JioMart, Pepperfry, Myntra, Snapdeal, Alibaba, AJIO, and others, we have made a complete list of products that you can sell in all-seasons i.e throughout the year.

Which are the most profitable & best-selling products to sell online in India

Keeping in mind that your budget is average or low, we have selected some of the most profitable and best-selling products that you can start selling online:-

  1. Fashion Jewelry
  2. Electronic Accessories
    1. Mobile Accessories like- Headphones, covers, tempered glass, etc.
    2. Computer Accessories like- Mouse, keyboard, RAM, hard disks, etc.
    3. Gaming Accessories- Consoles, gamepad, gaming components, etc.
    4. TV Accessories
    5. And other generic electronic components
  3. Printed Masks
  4. Beauty Products
  5. Kids Toys
  6. Men’s and Women’s printed T-shirts
  7. Shoes
  8. Pet care products
  9. Home decor products like- furniture, cushions, bedsheets, flower stands, etc.
  10. Books
  11. Watches
  12. Handmade soaps
  13. Essential Oils
  14. Socks
  15. Kitchenwares


How much does it cost to start an E-commerce Business in India ?

We have helped hundreds of large, small, and medium businesses to take their products online and that is the reason we can provide you the in-depth details and breakdown every cost you may need to start an e-commerce business in India.

So, here is the minimum cost breakdown to launch your first e-commerce store.

Requirements Min. Cost
Products (min. inventory) INR 20,000 >
Business Registration (in India) INR 3,000 >
Professional E-Commerce Website INR 30,000 >
Online Channel Management INR 20,000 >
Other Costs INR 15,000 >
Total Cost INR 88,000 +

Note that the cost mentioned above is the minimum cost, thus you may require more budget than this. Although we personally suggest you start an e-commerce business with a minimum budget of INR 1 Lakh.

Launch Your Profitable E-commerce Business in India and an E-Commerce Website with IMA Appweb

We are providing a one-stop-solution for businesses who wants to start and launch their own e-commerce website. From website development to creative marketing, we do it all for you.

Get in touch with our E-commerce Specialist


  1. Moksha Lifestyle Moksha Lifestyle December 28, 2020

    Thanks for sharing your knowledge with us!
    Excellent post and wonderful blog, this sort of interesting posts I really like, keep it up…

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