Google Local Services Ads Management

Want to reach more local leads, increase foot traffic, and boost conversions for your business? If so, Google Local Services ads are a great investment — and Ima Appweb makes the ad management process easy.

Google Local Services Ads Management

More than half of online searchers visit a store within a day of conducting a search. With Google Local Services ads, you can show up at the top of results when locals search online.
Google Local Services ads allow you to:

• Connect with locals who are most likely to book your services
• Build trust with Google Guarantee
• Only pay for leads interested in your business and services

Not sure how to get started? Our Google Local Services ad specialists will walk you through every step of the process with our stress-free ad management services. Contact us today to get started!

FEATURES	BASIC	AGGRESSIVE	MARKET LEADER
Ad spend (across all Google ad networks)	Up to $2500	Up to $2501-15,000	$15,000+
Google Guarantee FAQ guide	✔	✔	✔
Minimum 3.5 star Google Review rating required	✔	✔	✔
Voice Search Optimization	✔	✔	✔
Weekly Review of Submitted Leads for Accuracy	✔	✔	✔
Eligibility submission and communication	✔	✔	✔
Budget Management	Weekly	✔	✔
Reporting	Monthly reporting	Automatic monthly cloud updates	Automatic monthly cloud updates
Dedicated Local Marketing Expert	✔	✔	✔
Geographic Targeting	Up to 1 geographic location	Up to 3 geographic locations	Up to 15 geographic location
Service Category Targeting (Ex: Plumbing, Electric)	Up to 2 service categories	Up to 4 service categories	Up to 8 service categories
Templated review solicitations through LSA	1 template	5 templates	5 templates
Setup Fee	$1000	$1750	$2500
Monthly Management Fee	$350	14% of ad budget	12% of ad budget
Added to any other PPC plan:	$200/mo.	$200/mo.	$200/mo.
Added to any other local SEO plan:	$200/mo.	$200/mo.	$200/mo.
Need more information? Call Us: 9871 192 979	GET STARTED	GET STARTED	GET STARTED

Our Google Local Services Ads Management Plans Include:

Here’s a breakdown of what’s included in our ad management plans.

VOICE SEARCH OPTIMIZATION

By 2020, voice searches will account for more than half of all online searches.
As more people use voice search technology to find service providers near them, you want to make sure your ad content is optimized for voice search.
At Ima Appweb, all of our Local Services ad management plans include voice search optimization to help you connect with more qualified leads. So, you won’t have to worry about missing out on qualified leads and revenue.

BUDGET MANAGEMENT

Our paid ad specialists will work with you to maximize your ad spend and reach your unique business goals.
We want to make the ad process as stress-free as possible, so we do the heavy lifting to ensure you get the highest ROI. With Ima Appweb as your Google Local Services ad partner, you can rest easy — you’ll never need to worry about exceeding your campaign budget.

REVIEW SOLICITATION

Ad management plans from Ima Appweb include review solicitation through the Google Local Services platform.
A whopping 88% of people trust reviews from consumers as much as they do recommendations from friends and family members. Reviews are crucial for increasing foot traffic to your local business — and Ima Appweb will help provide the social proof you need to boost leads and revenue.

CUSTOM REPORTING

We also offer custom ad reporting, so you’ll always know exactly where your money goes.
In addition, we’ll outline and implement needed tweaks to your ad campaigns to drive even better results. Our basic plans include monthly reporting, and you can upgrade to our aggressive or market leader plans to receive automatic monthly cloud updates.

DEDICATED LOCAL MARKETING EXPERT

Ima Appweb has 10+ years of experience driving results for clients.

Google Local Services ads help you connect with local people searching for your services. These ads appear at the top of the search results and operate similarly to pay-per-click (PPC) ads.

When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.

People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.

When you work with us, you’ll have access to a local marketing expert, dedicated to the success of your ad campaigns. Powered by our industry-leading expertise, our ad management services help you drive relevant leads, conversions, and revenue for your local business.

GEOGRAPHIC TARGETING

Our ad management solutions feature advanced geographic targeting to help you reach ideal customers.
Easily connect with leads in profitable geographic zones near your local business. Geographic targeting helps you maximize your ad budget and connect with the most valuable customers near you.

What are Google Local Services ads?

Google Local Services ads help you connect with local people searching for your services. These ads appear at the top of the search results and operate similarly to pay-per-click (PPC) ads.

When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.

People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.

SOME OF OUR CLIENT SUCCESSES

Google Local Services application process and guidelines

If you’re ready to start using Google Local Services ads, here are five steps you can take to get started. And remember — when you partner with Ima Appweb, we’ll help with every step of the process from ad creation to monitoring.

1. CONFIRM YOUR ELIGIBILITY

Before you get too ahead of yourself, you must check to make sure your business is eligible for Google Local Services ads. As stated previously, this feature is only available to certain industries in a certain number of cities.
You can verify your eligibility on Google’s Local Services sign-up page. Once you have your eligibility confirmed, that will take you to the next step.

2. CREATE A BUSINESS PROFILE

The second step is to create your business’s profile. This is a key part of your ad because it determines where your ad will appear in search results.

Ima Appweb will help you apply, set up, and optimize your business profile.
Your profile determines which jobs match your Local Services. It’s important that you’re honest about the services you offer to ensure you only appear in front of ads that want your services. If you lie about some of your services, you’ll lose money on leads that contact your business for services you don’t offer.

3. ADD YOUR LICENSE AND INSURANCE DETAILS

Google will only allow legitimate companies to have a Google Local Services ad. You must upload your license and insurance information to your profile. All the paperwork for your business should be accurate and up to date.
Google will want you to provide your general liability insurance details, too. As long as your insurance is up-to-date, Google will approve you for the guarantee.

4. SET YOUR BUDGET

Google Local Services ads operate just like PPC. You need to set a budget to state how much you want to spend to run your ads. This is a monthly budget that you can change as you need.
Keep in mind: You only pay when customers call or message your business. Your budget should be based on how many customers you want to receive or how many you can handle within a month’s time.

5. Follow up with the Google Local Services Ads Leads

When you launch your ads, you’ll start getting leads for your business. It’s important that you follow up on these leads when they contact your business. You have three options:

• Reply: When you reply, you send a message in email or text to people who reached out to your business.
• Call: If someone provides their phone number, you can give them a phone call to follow up.
• Decline: Google also gives you the option to decline leads that contact your business. If you choose to decline, you can provide a reason and the customer will be notified. On the off chance that something changes, you can recover requests.

With Ima Appweb as your ad partner, we’ll monitor lead flows and control your budget through the platform to help you get the best results.

If this process sounds daunting, don’t worry. Ima Appweb can help. Just give us a call at +91 98711 92979 to learn more.

6 Benefits of using Google Local Services Ads

There are numerous benefits you’ll reap from using Google Local Services ads.

1. YOUR BUSINESS WILL BE SEEN FIRST

Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.

2. REACH MORE VALUABLE LEADS

Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.

3. TRACK YOUR APPOINTMENTS

It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.

4. BUILD TRUST

The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.

5. PAY FOR VALID LEADS ONLY

Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.

6. REACH MORE VOICE SEARCH CUSTOMERS

If someone’s bathroom is currently flooding, they aren’t going to take the time to pull out their phone and find a local plumber. They’ll rely on a voice search device and ask them to contact a local plumber.

Ima Appweb helps creates Google Local Services Ads that CONVERTS

Google Local Services ads have the potential to help your business reach more people. By investing in these ads, you’ll earn more credible leads for your business. At Ima Appweb, we have years of experience running Google Ads campaigns for our clients.

We’re a full-service digital marketing company that specializes in custom PPC campaigns. We’ll help you create a local advertising campaign that drives valuable results for your business.
If you’re looking for an advertising company that will help your campaign succeed, look no further than Ima Appweb.

Get started today!

If you’re ready to start running Google Local Services Ads for your business, contact us online and speak with a strategist. We look forward to helping your business reach new heights!

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