Estimate your monthly Meta Cloud API charges, BSP markups, and AI model generation token costs. Compare configurations and optimize your ROI strategy.
Meta charges vary depending on the country destination code of the traveler. The calculator utilizes standard rates for domestic channels. Free-tier entry points (such as Click-to-WhatsApp Ads) are not included.
WhatsApp API billing differs fundamentally from traditional messaging charges. It is structured around **24-hour conversational sessions**. A conversation begins when the first message is delivered (either by the business or upon user reply) and lasts for exactly 24 hours. The pricing varies depending on the category:
Triggered when a business sends promotional offers, updates, or announcements. These represent the highest tier of Meta fees.
Triggered by operational alerts, transactional checkouts, reservation receipts, or intake forms. Meta fees are lower.
Includes OTP security messages and login verifications. Mapped at the lowest cost level.
Triggered when a customer messages the business. The business has a 24-hour window to respond dynamically.
| Category | India Rate (INR) | Global Rate (USD) | Free Tier Included |
|---|---|---|---|
| Marketing | ₹0.8631 / session | $0.072 / session | No |
| Utility | ₹0.1150 / session | $0.032 / session | No |
| Authentication | ₹0.1150 / session | $0.012 / session | No |
| Authentication International | ₹2.4971 / session | $0.250 / session | No |
| Service (User-Initiated) | ₹0.0000 / session | $0.0000 / session | 1,000 free sessions/month |
BSPs (such as Gupshup, Vonage, or Infobip) provide access tunnels to Meta's Cloud API. They charge a small markup per conversation or a flat hosting fee. IMA integrates directly with BSPs to secure volume discount markups.
No. Meta only charges for the initiation of a 24-hour conversation session. Within that window, the AI agent can exchange unlimited messages with the user without incurring additional Meta charges.
AI costs are based on tokens (input/output context length) generated during prompts. The calculator uses pricing equivalent to GPT-4o-mini, which offers high speed at minimal cost.
User-initiated sessions starting from click-to-WhatsApp advertisement buttons or Facebook Page CTAs are free for 72 hours. This provides a massive lead conversion advantage for marketing campaigns.