See the financial impact of shifting from third-party Online Travel Agencies (OTAs) to direct-to-PMS booking funnels and deploying SONA™ Seva (सेवा) AI.
We structure our transformation partnerships around aligned risks. Below is a year-by-year cost simulation based on your property variables, showcasing how we scale our involvement as direct revenue gains materialize.
Upfront platform build, CRM configuration, PMS integrations, telephony setup, and launch of SONA™ Seva. Client funds media budgets directly to maintain control.
We eliminate retainers and align our earnings directly with your growth. IMA charges a 10% commission on the Gross Financial Impact generated. Client continues to bear direct media budgets.
IMA funds all operational media budgets, campaign infrastructure, integrations, and licensing costs out-of-pocket. We charge a 15% commission on financial impact. Client pays zero monthly costs.
Hospitality brands usually deploy separate tools: a Property Management System (PMS), a simple customer database, a template website, and standard phone menus. They hire agencies to drive traffic to these sites, only for guests to drop off due to booking friction or navigate to OTAs to complete transactions. Our system unifies this pipeline.
Connects directly to major systems like Opera or Hotelogix to dynamically check room status, rates, and occupancy, preventing overbooking errors.
Uses data analysis to recommend dynamic pricing based on historical seasons, local events, and remaining capacity, shifting traffic to direct paths.
| Metric | Direct booking Engine Stack | Third-Party OTAs |
|---|---|---|
| Channel Costs | 0% commission per reservation; predictable software licensing | 15% to 25% commission deducted per booking |
| Guest Relationship | Full CRM profile creation with complete stay history and logs | Restricted access; contact details kept within third-party portal |
| Upselling Flow | Automated WhatsApp/Email custom upgrades based on guest history | Generic booking options; limited personalization for room tiers |
| Follow-up Speed | Sub-minute custom quotes and validation via SONA™ Seva AI | Delayed check-out and reservation emails; no interactive chat |
Traditional agencies make money regardless of your room occupancy. By waiving retainers in Year 2 and absorbing all media and infrastructure spend in Year 3, we put our skin in the game. We are directly incentivized to maximize your direct room yield.
SONA™ Seva requires a direct API bridge to your Property Management System (PMS) and your WhatsApp Business channel. Our team configures and maintains these connections, ensuring 100% security compliance.
Yes. The platform is an enabler. SONA™ Seva manages standard bookings, reservation FAQs, and lead qualification, freeing your offline sales teams to handle group conferences, luxury events, and high-value corporate deals.
See how our specialized hospitality AI agent automates reservation inquiries and connects directly with your PMS records.
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