What is a lead nurturing system?

Lead Nurturing Services That Secure Valuable Sales: Lead nurturing plays a key part in converting potential customers and clients into loyal, paying customers and clients by ensuring your brand is always at the front of their minds.

Ima Appweb develops and executes custom lead nurture email campaigns for as low as $200/month. Our pricing is also 100% transparent – you always know exactly where your money goes.

Scroll down for more details or fill out the form for an exact quote!

GET A FREE QUOTE FOR YOUR BUSINESS

ONE LEAD NURTURE CAMPAIGN

$200-$900/month $250-$500 INITIAL INVESTMENT
——————————
✔ One 3-part email drip sequence
✔ Professional email copywriting
✔ Professional email graphics
✔ Custom segmented subscriber lists

TWO LEAD NURTURE CAMPAIGNS

$200-$900/month $1,000-$1,750 INITIAL INVESTMENT
——————————
✔ One 6-part email drip sequence
✔ Web form sign-up
✔ User behavior email triggers
✔ Call tracking

INTELLIGENT EMAIL NURTURE CAMPAIGN

$200-$900/month $1,600-$2,500 INITIAL INVESTMENT
——————————
✔ Two 10-part email drip sequence
✔ On-demand subscriber reports
✔ Intelligent email triggers
✔ Lead nurture workflow development

Capture More Sales With Email Lead Nurturing Services

Your customers’ purchasing decisions can take weeks (or months!), so it’s essential that you nurture your leads over time to turn them into paying customers.

Intelligent email is one of the most effective forms of lead nurturing on the market.

With Ima Appweb’s email marketing campaigns, you can:

Send intelligent emails on a strategic distribution schedule.
Tailor your intelligent email content to individual customers.
Set up intelligent emails to trigger when users visit pages or submit forms.

With more than 10 years of experience, plus a dedicated team of more than 200 digital marketers, Ima Appweb is a trusted choice for lead nurturing.

Partner with our agency and our team can start helping your company capture, nurture, and convert more leads.

We get it — sometimes you want to speak straight to the source. To speak with an experienced strategist, feel free to give us a call at 9871192979

Admissions Director

PRIVATE SCHOOL

[Ima Appweb] does everything right, from customer service, to product integrity, and the investment with them is well worth the return; the amount of phone and email traffic we’ve been receiving from potential customers, especially those who “found us via web search” has sky-rocketed thanks to them, and that’s truly invaluable!

Ima Appweb Email Marketing Lead Nurturing Services

Intelligent email marketing is one of the most effective channels for reaching customers because it allows you to directly communicate with those who have already expressed interest in your business.

A message delivered to a lead’s inbox is a powerful tool — but only if it’s the right message.

At Ima Appweb, we’ll help you create campaigns that are tailored to individual leads.

Instead of sending the same emails to all of your subscribers, you can send targeted and relevant messages that will keep both current and potential customers engaged no matter where they are in the buying process.

We offer three plans for businesses that want to start using lead nurturing:

EMAIL MARKETING LEAD NURTURING SERVICES

FEATURES	1 Lead Nurture Email Campaign	1 Lead Nurture Smart Email Campaign	2 Lead Nurture Email Campaigns	1 Lead Nurture Email Campaign & 3 Intelligent Email Trigger Campaigns
Email marketing sequence	One 3 part lifecycle email drip sequence	One 6 part lifecycle email drip sequence	Two 6 part lifecycle email drip sequence (12 total emails)	Two 10 part lifecycle email drip sequence (20 total emails)
Lifecycle email strategic distribution schedule	✔	✔	✔	✔
Campaign and target strategy	✔	✔	✔	✔
Lead nurture workflow development	✔	✔	✔	✔
Recommended sales cycle implementation	✔	✔	✔	✔
Creative theme development			✔	✔
Design theme edits for each lifecycle email			✔	✔
Copywriting for email campaigns Up to 200 words written per email	✔	✔	✔	✔
Graphics design for email body content	✔	✔	✔	✔
Coding of lifecycle emails	✔	✔	✔	✔
Webform signup implementation	By Quote	By Quote	By Quote	By Quote
Webform signup tagging coding	✔	✔	✔	✔
Testing of emails on 24 clients	✔	✔	✔	✔
Built-in unsubscribe functionality	✔	✔	✔	✔
Ability to create custom segmented lists	✔	✔	✔	✔
Manual form subscription to a lifecycle email campaign	✔	✔	✔	✔
On-demand reports for open rate per lifecycle campaign stage	✔	✔	✔	✔
On-demand reports for individual subscribers	✔	✔	✔	✔
On-demand clickthrough rate reports per drip stage	✔	✔	✔	✔
Ability to add additional lifecycle stages in the future	✔	✔	✔	✔
Call tracking number for ROI reporting	✔	✔	✔	✔
Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)	✔	✔	✔	✔
Triggered emails based on web visitor behavior		✔	✔	✔
Triggered intelligent emails based on firmographic industry visitor data (CompanyTracker data integration)		✔	✔	✔
Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTracker data integration)		✔	✔	✔
Triggered intelligent emails based on firmographic company location visitor data (CompanyTracker data integration)		✔	✔	✔
200+ SMEs behind campaign driving results	✔	✔	✔	✔
1 additional lead nurture email added each quarter				$125/quarter
Initial investment (design, copywriting, strategy and tracking setup) &:	One time $500	One time $1,000	One time $1,750	One time $2,500
Up to 3,000 subscribers (or)	$200 per mo. ($300 non-customers)	$200 per mo. ($300 non-customers)	$200 per mo. ($300 non-customers)	$200 per mo. ($300 non-customers)
3,000 to 10,000 subscribers (or)	$450 per mo. ($600 non-customers)	$450 per mo. ($600 non-customers)	$450 per mo. ($600 non-customers)	$450 per mo. ($600 non-customers)
10,000 to 25,000 subscribers (or)	$750 per mo. ($900 non-customers)	$750 per mo. ($900 non-customers)	$750 per mo. ($900 non-customers)	$750 per mo. ($900 non-customers)
Over 25,000 subscribers	Call us – volume discounts apply	Call us – volume discounts apply	Call us – volume discounts apply	Call us – volume discounts apply
Need more information? Call Us: 9871 192 979	GET STARTED →	GET STARTED →	GET STARTED →	GET STARTED →

EMAIL MARKETING LEAD NURTURING SERVICES (WITHOUT COPYWRITING)

FEATURES	1 Lead Nurture Email Campaign	1 Lead Nurture Smart Email Campaign	2 Lead Nurture Email Campaigns	1 Lead Nurture Email Campaign & 3 Intelligent Email Trigger Campaigns
Email marketing sequence	One 3 part lifecycle email drip sequence	One 6 part lifecycle email drip sequence	Two 6 part lifecycle email drip sequence (12 total emails)	Two 10 part lifecycle email drip sequence (20 total emails)
Lifecycle email strategic distribution schedule	✔	✔	✔	✔
Campaign and target strategy	✔	✔	✔	✔
Lead nurture workflow development	✔	✔	✔	✔
Recommended sales cycle implementation	✔	✔	✔	✔
Creative theme development				✔
Design theme edits for each lifecycle email				✔
Graphics design for email body content	✔	✔	✔	✔
Coding of lifecycle emails	✔	✔	✔	✔
Webform signup implementation	By Quote	By Quote	By Quote	By Quote
Webform signup tagging coding	✔	✔	✔	✔
Testing of emails on 24 clients	✔	✔	✔	✔
Built-in unsubscribe functionality	✔	✔	✔	✔
Ability to create custom segmented lists	✔	✔	✔	✔
Manual form subscription to a lifecycle email campaign	✔	✔	✔	✔
On-demand reports for open rate per lifecycle campaign stage	✔	✔	✔	✔
On-demand reports for individual subscribers	✔	✔	✔	✔
On-demand clickthrough rate reports per drip stage	✔	✔	✔	✔
Ability to add additional lifecycle stages in the future	✔	✔	✔	✔
Call tracking number for ROI reporting	✔	✔	✔	✔
Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)	✔	✔	✔	✔
Triggered emails based on web visitor behavior			✔	✔
Triggered intelligent emails based on firmographic industry visitor data (CompanyTracker data integration)			✔	✔
Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTracker data integration)			✔	✔
Triggered intelligent emails based on firmographic company location visitor data (CompanyTracker data integration)			✔	✔
200+ SMEs behind campaign driving results	✔	✔	✔	✔
1 additional lead nurture email added each quarter				$85/quarter
Initial investment (design, copywriting, strategy and tracking setup) &:	One time $250	One time $500	One time $1,000	One time $1,600
Up to 3,000 subscribers (or)	$200 per mo. ($300 non-customers)	$200 per mo. ($300 non-customers)	$200 per mo. ($300 non-customers)	$200 per mo. ($300 non-customers)
3,000 to 10,000 subscribers (or)	$450 per mo. ($600 non-customers)	$450 per mo. ($600 non-customers)	$450 per mo. ($600 non-customers)	$450 per mo. ($600 non-customers)
10,000 to 25,000 subscribers (or)	$750 per mo. ($900 non-customers)	$750 per mo. ($900 non-customers)	$750 per mo. ($900 non-customers)	$750 per mo. ($900 non-customers)
Over 25,000 subscribers	Call us – volume discounts apply	Call us – volume discounts apply	Call us – volume discounts apply	Call us – volume discounts apply
Need more information? Call Us: 9871 192 979	GET STARTED →	GET STARTED →	GET STARTED →	GET STARTED →

With our IMA-MarketingCloud technology, we take things a step further.

Instead of basing email frequency and content solely on how much time has elapsed since a lead signed up for a particular list, you can adjust your emails based on their subsequent website actions as well as firmographic data.

Did they open the first email? Return to your site? Do they work in an industry that your company knows well? Are there certain products they’re likely to be interested in?

These actions and traits all signal different levels of engagement and interest, and they can help you decide what message you’d like to send next to nurture a lead.

And with that lead nurturing, you can automate the process so all of your leads receive relevant, targeted content without you lifting a finger.

You’ll start by creating content that is designed to move different leads through the sales funnel depending on how ready they are to buy.

For example, let’s say you’re a B2B heavy equipment manufacturer and you want to reach potential customers in the mining industry.

Your lead nurturing strategy might look something like this:

With IMA-CRM, you’ll be able to tell when someone who fits this profile visits your site. If they give you their email address to hear from you, you’ll automatically deliver the right content.

Connect your emails with your site experience

Every time a lead visits your site, they provide you with information that will help you better understand their needs and convert them into a paying customer.

The pages they view, forms they fill out, and resources they download are all indicators of interest. With email marketing, you can use that information to determine the content of your emails and deliver the right information to each of your leads.

This integrated approach not only benefits your business, but also provides your customers with a seamless purchasing experience.

For example, let’s say you run a B2B company that sells heavy equipment, and a visitor arrives on your site for the first time.

They click through a few general information pages, then sign up for your amazing email newsletter. You have a new lead!

Within minutes, they’ll receive a welcome email thanking them for subscribing and providing them with a few links to important content on your site.

The next day, they return to your site and visit pages about mining equipment. Two days later, they receive a second email from you with information about your products for mining companies.

Each email you send is nurturing your lead and moving them through the sales funnel.

The content of these emails is more likely to be useful and interesting to them than information about other industries, and it’ll resonate with them since it’s similar to what they’ve already seen on your site.

Even if a lead hasn’t returned to your site yet, you can send them a broader email with links to a variety of pages and encourage them to return.

This is just one example of how your leads’ actions can impact the messages you send. Depending on the trends you see during your email campaign, you can modify it to be as simple or complex as you want to nurture leads and convert new customers.

When you work with us, the messages you send to your leads are unique to your business, and the email marketing experts at Ima Appweb can work with you to create a campaign that will nurture your leads with the right messages at the right time.

Advanced reporting and ongoing optimization for lead nurturing

As with any marketing strategy, it’s important to monitor how well your email strategy is performing so can make sure you’re nurturing your leads well.

With IMA-MarketingCloud, you can see the results of each individual email you send and your overall campaign. And with our on-demand reporting, you can view sends, opens, and clicks right as they happen.

As your campaign progress, you’ll begin to see patterns in customer behavior.

This will not only show you how well your strategy is performing, but also help you identify areas that you can improve so you can nurture your leads better.

You can edit existing emails and even add additional stages to your process to boost your email marketing success.

By regularly updating and improving your campaigns, you can continue to boost your email marketing’s effectiveness.

And with the help of our Internet marketing experts, you can create a highly targeted, personalized, and effective email marketing strategy that delivers real results for your business.