Data-driven marketing transformation being used by marketers to drive strong business growth
BY Ima Appweb ON July 27, 2020
Data Driven Marketing Transformation
Learn more about how leading businesses drive business growth through data-driven marketing transformation.
Every day there are hundreds of chances for brands to engage with customers digitally.
Data driven marketing transformation
Only 2% of businesses make the most of these opportunities using data-driven marketing to create useful, relevant experiences at multiple moments across the purchase journey. Yet, these best-in-class brands see up to 20% more revenue and 30% more cost savings as a result.
New research from Boston Consulting Group (BCG), commissioned by Google, now reveals how the most successful marketers are getting these impressive results. Read more at marketingplatform.google.com