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Data-driven marketing transformation being used by marketers to drive strong business growth

Data Driven Marketing Transformation

Learn more about how leading businesses drive business growth through data-driven marketing transformation.

Every day there are hundreds of chances for brands to engage with customers digitally.

Data driven marketing transformation

Data driven marketing transformation

Only 2% of businesses make the most of these opportunities using data-driven marketing to create useful, relevant experiences at multiple moments across the purchase journey. Yet, these best-in-class brands see up to 20% more revenue and 30% more cost savings as a result.

New research from Boston Consulting Group (BCG), commissioned by Google, now reveals how the most successful marketers are getting these impressive results. Read more at





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