Your Seller’s Guide to Ecommerce Social Media Advertising!

Ecommerce Social Media Advertising: Did you know a staggering 74% of people use social media to make purchase decisions?

That means your ecommerce store’s social media ads can directly impact your sales and revenue.

Keep reading to learn how ecommerce social advertising services from Ima Appweb — a Facebook Marketing Partner — can grow your ecommerce store!

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2 SOCIAL NETWORKS

$1500/month OR 18% OF AD SPEND, WHICHEVER IS GREATER
———————-
40-60 unique ads
10-15 ad campaigns
$3000 minimum ad spend

3 SOCIAL NETWORKS

$1600/month OR 18% OF AD SPEND, WHICHEVER IS GREATER
———————-
60-80 unique ads
15-20 ad campaigns
$6000 minimum ad spend

4 SOCIAL NETWORKS

$1700/month OR 18% OF AD SPEND, WHICHEVER IS GREATER
———————-
60-80 unique ads
15-20 ad campaigns
$8000 minimum ad spend

Ecommerce Social Media Advertising Pricing

FEATURES	1 Social Network	2 Social Networks	3 Social Networks	4 Social Networks	5 Social Networks
Included # of campaigns	Up to 5-10 across all networks	Up to 10-15 across all networks	Up to 15-20 across all networks	Up to 20-30 across all networks	Up to 30-50 across all networks
# of total ads across all campaigns	Up to 20-40 ads based on social expert recommendation	Up to 40-60 ads based on social expert recommendation	Up to 60-80 ads based on social expert recommendation	Up to 80-120 ads based on social expert recommendation	Up to 120-200 ads based on social expert recommendation
Networks included: (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat (Geofilters), YouTube)	✔	✔	✔	✔	✔
Dedicated social media advertising account manager	✔	✔	✔	✔	✔
Additional support from social team members with expertise on each network	✔	✔	✔	✔	✔
Access to Marketing Cloud AI tracking tools	✔	✔	✔	✔	✔
Targeting opportunities (dependent on networks)
Custom audiences using social pixels or customer lists	✔	✔	✔	✔	✔
Keyword, interest, user intent targeting	✔	✔	✔	✔	✔
School, profession, workplace targeting	✔	✔	✔	✔	✔
Company size, industry, job title, etc. targeting	✔	✔	✔	✔	✔
Device targeting	✔	✔	✔	✔	✔
Demographic targeting	✔	✔	✔	✔	✔
Initial deliverables
Social ad account audit, recommendations, and consultation	✔	✔	✔	✔	✔
Social advertising strategy and consultation
Campaign structure recommendations	✔	✔	✔	✔	✔
Recommended # of campaigns	✔	✔	✔	✔	✔
Budget allocation recommendations	✔	✔	✔	✔	✔
Audience recommendations and creation	✔	✔	✔	✔	✔
Development of campaign goals	✔	✔	✔	✔	✔
Social advertising creative development and consultation
Ad creative development (copy, headlines, creative, CTAs) – up to 4 unique ads for each campaign and copy adjustment based on audience	✔	✔	✔	✔	✔
Initial ad creative includes two rounds of revisions	✔	✔	✔	✔	✔
One-time social reporting ecommerce development
Ecommerce report including KPIs, trend data, ad performance, high-level overviews	✔	✔	✔	✔	✔
Customized to show data and metrics specific to ecommerce performance	✔	✔	✔	✔	✔
Ongoing management and optimization
Ongoing ad account management	✔	✔	✔	✔	✔
Daily account monitoring of social ad comments and engagement	✔	✔	✔	✔	✔
Monthly analysis of audience performance and optimization	✔	✔	✔	✔	✔
Weekly creative analysis and optimization (pausing ads, minor tweaks, small changes)	✔	✔	✔	✔	✔
Quarterly optimization of overall account strategy and approach	✔	✔	✔	✔	✔
Up to 20% of ads are optimized monthly	✔	✔	✔	✔	✔
Creative development and implementation
Up to 25% of campaign hours allocated to creative development and optimization per month – as needed	✔	✔	✔	✔	✔
One round of revisions to client-provided creative (additional revisions & enhancements will be billed at $125/hour)	✔	✔	✔	✔	✔
Reporting
Monthly, quarterly, and annual reporting	✔	✔	✔	✔	✔
Reporting dashboard accessible at preferred frequency	✔	✔	✔	✔	✔
Additional add ons
Additional campaigns (includes up to 4 ads each)	$300 each	$300 each	$300 each	$300 each	$300 each
Creative asset package – 10 custom graphics (can add multiple packages for more assets, can add on a monthly or quarterly basis)	$1000	$1000	$1000	$1000	$1000
If company is split into separate business lines add per business line per month to minimum to account for additional AM and creative time	$300	$300	$300	$300	$300
Initial setup	$1500	$2500	$3000	$3500	$4000
Ongoing monthly investment	$1000 or 18% of ad spend, whichever is greater	$1500 or 18% of ad spend, whichever is greater	$1600 or 18% of ad spend, whichever is greater	$1700 or 18% of ad spend, whichever is greater	$1800 or 18% of ad spend, whichever is greater
Minimum ad spend	$2,000	$3,000	$6,000	$8,000	$10,000
Maximum ad spend	$10,000	$10,000	$10,000	$10,000	$10,000
Need more information? Call Us: 9871 192 979	GET STARTED →	GET STARTED →	GET STARTED →	GET STARTED →	GET STARTED →

What is social media advertising for ecommerce, and is it worth it?

Social media advertising for ecommerce includes paid ads on platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.

Paid social advertising goes beyond your organic social media strategy to expand your reach on social platforms.

Due to algorithm updates on platforms like Facebook, it’s harder than ever to reach customers organically in their social feeds. That’s why it’s important — especially for ecommerce stores looking to sell more online — to consider advertising on social media.

Want to speak with a strategist before reading more? Give us a call at: 9871192979

How to use social media advertising for ecommerce

There’s a lot that goes into creating winning social media ads, but we boiled it down to a few main points.

To get started advertising your ecommerce business on social media, you’ll want to:

ESTABLISH YOUR CAMPAIGN GOALS
Do you want to boost brand awareness? Increase traffic to your site? Earn more sales?
Setting clear goals for your social ad campaigns will help you get the best results.
Not sure how to set smart social media goals? Our experts at Ima Appweb can help!
Contact us online
CHOOSE YOUR SOCIAL PLATFORMS
Next, you need to determine which platforms you’ll use for social advertising. Depending on your goals and audience, you may choose to advertise on one or multiple platforms.
CREATE CUSTOM LANDING PAGES
Next, you’ll need to design custom landing pages that people “land” on after clicking your ads.
Make sure your landing page matches your ad copy. For example, if you run a campaign to advertise car parts you sell, you’ll want to link the ad to a landing page that highlights your car part offerings.
Landing pages should include a clear call to action (CTA), so visitors always know what step to take next.
Check out our landing page design best practices to learn more.
DEVELOP YOUR AD TEXT AND CREATIVE
You’ll also need to consider your ad design. Whether you use image, video, or plain text ads, you want your social ads to stand out in users’ feeds and encourage them to click.
Not a design pro? Don’t worry.
Ima Appweb can help you design creative ads that drive engagement and support your business goals.
SET UP AD TARGETING
Successful ecommerce social media ads use custom targeting to reach the most qualified audience.
Depending on your campaign and goals, you may choose to target social media users based on:
Custom audiences or existing customer lists
Keyword, interest, and user intent
School, profession, and workplace
Company size, industry, and job title
Device
Demographics
And more
Ima Appweb can help you identify and set up ad targeting options that will produce the best results for your business.
LAUNCH YOUR ADS AND MONITOR RESULTS
Finally, it’s time to launch your ads!
Just remember — you’ll need to monitor and evaluate campaign results continually. This will allow you to make data-backed changes to your campaigns so that you can earn more exposure, leads, and conversions.
At Ima Appweb, our clients receive monthly social reports and optimization recommendations. Clients also have access to our exclusive return on investment (ROI) tracking software, which makes it easier than ever to track social media’s impact on your bottom line.
If you want to learn more or need help evaluating and optimizing your social ads, give us a call at 9871192979!
PARTNER WITH AN ECOMMERCE ADVERTISING AGENCY
If the steps above seem daunting, we encourage you to partner with ecommerce advertising experts — like our team at Ima Appweb.
An experienced ecommerce social media advertising agency can walk you through every step to create ads that drive results for your business.

Want to learn more about a partnership with the Ima Appweb team? Contact us today to speak with a strategist — we’d love to hear from you!

Where should I advertise? Top 7 social media platforms for ecommerce

Ecommerce social media advertising services from Ima Appweb include ads on top platforms, like:

Facebook
Twitter
Instagram
LinkedIn
YouTube
Pinterest

No matter the platform you use, social advertising services from Ima Appweb can help achieve your unique business goals.

Keep reading to learn more about what our social advertising plans for ecommerce include.

What do ecommerce social media advertising services include?

We’ve designed our ecommerce social media advertising services specially for small and mid size online store owners.

That’s why our services include:

SOCIAL MEDIA AD MANAGEMENT

When you partner with Ima Appweb for ecommerce social media advertising, you’ll get access to a dedicated account manager. In addition, you’ll receive support from social team members with expertise on each network.

With a dedicated account manager and advanced reporting, you can make data-backed decisions to propel your campaigns to new heights.

SOCIAL AD ACCOUNT AUDIT

We’ll start our work together with an audit of your social ad account.

Our team will analyze your current social media strategy, as well as competitors’ ads, so we can position your ads to drive the best results.

SOCIAL MEDIA ADVERTISING STRATEGY AND CONSULTATION

After auditing your current social ad account, we’ll make recommendations for your campaign structure and number of campaigns to help you achieve your goals.

We’ll also help you establish audience targeting and budget options that best fit your ecommerce business.

With 10+ years of experience, our social media strategists know what it takes to deliver results for ecommerce companies. Hear from 500+ happy clients.

SOCIAL ADVERTISING CREATIVE DEVELOPMENT

Next, we’ll help you develop stunning ad creative, sure to attract attention.

Our creative development process includes:

Copy
Headlines
Ad creative
CTAs

Initial ad creative comes with two rounds of revisions, so you can give feedback before the ads go live.

SOCIAL MEDIA AD TARGETING

One big benefit of social media advertising? Your ecommerce store can use advanced targeting to reach your most valuable audience.

Some of our ad targeting options include:

Custom audiences using social pixels or customer list targeting
Keyword, interest, and user intent targeting
School, profession, and workplace targeting
Company size, industry, and job title targeting
Device targeting
Demographic targeting

Custom targeting saves your business money by zeroing in on the prospects most likely to convert.

ONGOING MANAGEMENT AND OPTIMIZATION

Ecommerce social advertising plans from Ima Appweb also include ongoing ad management and optimization.

Social advertising isn’t a set-it-and-forget-it strategy. We’ll continually monitor ad performance and results.

Then, using ad data, we’ll optimize your campaigns to drive even better results.

REPORTING

Our ecommerce social ad services include monthly, quarterly, and annual reporting. And you’ll have access to a reporting dashboard to monitor ad results easily.

Social ad reports allow you to see exactly where your budget goes, what’s working well for your campaigns, and what areas of improvement we can use to optimize your ads.

SOCIAL AD INTEGRATIONS FOR ECOMMERCE

If your ecommerce shop runs on the following platforms, we offer integration options to make advertising on social media seamless.

BigCommerce
3dcart
CDK Global
Ecwid
Magento
OpenCart
PrestaShop
Shopify
WooCommerce

Take a look at the table below to learn more about our ecommerce and social media integration options.

PLATFORMS	INTEGRATIONS- PIXEL	INTEGRATIONS- CATALOGS
BigCommerce	Yes	No
3dcart	Yes	Yes
CDK Global	No	Yes
Ecwid	Yes	No
Magento	Yes	Yes
OpenCart	Yes	Yes
PrestaShop	Yes	No
Shopify	Yes	No – but Flexify app – $29/month
WooCommerce	Yes	Yes
Need more information? Call Us: 9871192979	GET A QUOTE	GET A QUOTE

Get started with social media ads for your ecommerce store!

Is your ecommerce business ready to drive brand awareness, site traffic, and sales with social media ads?

Ima Appweb — a certified Facebook Marketing Partner — can help. In the past five years, we’ve helped clients manage more than 11.6 million ecommerce transactions.