How to Make Your Business Content Go Viral
BY Ima Appweb ON September 20, 2025
How to Make Your Business Content Go Viral: Secrets from Top Creators
In this blog post, we’ll dive into the strategies used by successful content creators like Keenya Kelly, Kat Norton (Miss Excel), and Neil Dingra to transform their businesses through viral content. By the end, you’ll have a clear roadmap to craft your own viral content and boost your profits.
Understand the Viral Content Formula
The key to creating viral content lies in understanding the winning formula used by top creators:
- Opening Hook: Grab attention with an intriguing topic in the first second. Use ChatGPT to generate 20+ hook ideas for your niche.
- Problem: Identify the problem your content aims to solve for your audience.
- Solution: Provide tangible tips, advice, or strategies to solve the problem. Keep it brief, especially for short-form content.
Tap into Your 501 Personality
Keenya Kelly emphasizes the importance of showcasing your authentic personality in your content, rather than your “9-to-5 personality.” Be true to who you are, whether that’s high-energy or laid-back, and engage with your audience as if you’re talking to a friend at happy hour.
Incorporate Relatable Skits
Take a page from Erica Kohlberg’s playbook and incorporate simple, two-person skits into your content. This tactic has helped her go viral as an attorney teaching about the fine print. You don’t need to be a professional actor to make it work – just a bit of creativity and execution.
Broaden Your Niche’s Appeal
Mortgage broker Neil Dingra realized that talking about mortgages alone wasn’t resonating with his audience. By shifting his focus to broader topics like financial freedom, real estate investing, and home ownership, he was able to attract a wider audience while still staying relevant to his niche.
Deliver Value with Practical Tips
David Stojic, the DIY HVAC Guy on YouTube, found success by providing practical tips and advice that homeowners could easily implement, while still showcasing his HVAC expertise. Examples include:
- Did you know you can heat your home with a car battery?
- How to keep your family warm during a power outage.
Craft the Right Content for the Right Audience
As Wes McDowell points out, creating the right content for the right audience at the right time is crucial for driving results. Tailor your content to reach new audiences, warm leads, and sales-ready prospects with a mix of educational, entertaining, and persuasive content.