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Content Marketing Statistics

Content Marketing Statistics. How can your customer learn about your brand, expertise, and products or services? The answer is Content Marketing, and the purpose is to create and share relevant written, downloadable, and visual media.

Get informed about your strategy with help of Content marketing statistics and provide insight into the ways other content marketers are generating leads and solving the pain points of their target audience. This will allow you to determine which techniques will work best for your business, customers, and leads.Content Marketing Statistics 2022

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Search Engine Optimization Statistics, Stats, Trends and Data


  • As of 2019, a survey of bloggers found that 32% of respondents always checked the analytics of their blog posts. (Statista, 2020)
  • WordPress users produce about 70 million new posts and 77 million new comments each month. (WordPress, 2020)
  • Blogs are among the primary three forms of media used in content strategies today. (HubSpot, 2020)
  • 89% of content marketers used blog posts in their content creation strategy in 2020. (Content Marketing Institute, 2020)
  • 18% of marketers choose WordPress as their website content management system (CMS). (HubSpot, 2020)
  • Marketing spending is expected to grow by 14% in 2021. (Deloitte, 2020)
  • 83% of traffic to marketing blogs comes from desktops. (SEMrush, 2019)
  • Search is the number one traffic source to blogs across all industries. (SEMrush, 2019)
  • In the marketing industry, the top-performing articles are over 5,700 words in length. (SEMrush, 2019)
  • Articles that are >3,000 words get 3x more traffic, 4x more shares, and 3.5x more backlinks than shorter articles. (SEMrush, 2019)
  • Listicles get 2x more shares than other blog post formats. (SEMrush, 2019)
  • 51% of companies say updating old content has proven the most efficient tactic implemented. (SEMrush, 2019)
  • The majority of companies (67%) use organic traffic to measure their content success. (SEMrush, 2019)
  • 86% of companies produce blog content compared to other formats. (SEMrush, 2019)

Content Marketing Statistics

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Digital Marketing for Businesses in 30 Minutes


  • Video has become the most commonly used format in content marketing, overtaking blogs and infographics. (HubSpot, 2020)
  • Promotional videos and brand storytelling are the most common video types created by marketers. (HubSpot, 2020)
  • 87% of video marketers say that video has increased traffic to their website. (Wyzowl, 2020)
  • 80% of video marketers claim that video has directly increased sales. (Wyzowl, 2020)

Content Strategy

  • 70% of marketers are actively investing in content marketing. (HubSpot, 2020)
  • 78% of companies have a team of one-to-three content specialists. (SEMrush, 2019)
  • Web traffic is among the top two most-common measurements of success for content marketing strategies. (HubSpot, 2020)
  • The most common measurement of success for content marketing programs is Total Sales. (HubSpot, 2020)
  • 24% of marketers plan on increasing their investment in content marketing in 2020. (HubSpot, 2020)
  • Marketers today create content for multiple audience segments — marketing to three audience segments is most common. (HubSpot, 2020)
  • Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. (HubSpot, 2020)
  • “Content Marketing Strategy” is the most searched query related to content marketing. (SEMrush, 2019)
  • 7% of companies say they have a content marketing strategy. (SEMrush, 2019)
  • 94% of marketers use social media for content distribution. (SEMrush, 2019)

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Starting a Fintech Business in 90 Days


  • HubSpot, 2020)
  • As of April 2020, there are over 30 million podcast episodes in existence. (Podcast Insights via iTunes, 2020)
  • 75% of Americans age 12+ (approximately 212 million people) are now familiar with podcasting. (Edison Research, 2020)
  • Monthly podcast listening now at 37%. (Edison Research, 2020)
  • 39% of men and 36% of women age 12+ in the U.S. are monthly podcast listeners. (Edison Research, 2020)
  • Podcasts now reach over 100 million Americans every month. (Edison Research, 2020)
  • 45% of those in the U.S. age 12+ have listened to the audio in a car through a cell phone. (Edison Research, 2020).


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