Search Engine Optimization Statistics, Stats, Trends and Data

The Ultimate List of Digital Marketing Statistics & Search Engine Optimization Statistics for your business

SEO or Search engine optimization, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. Increase your website’s visibility and rankings by incorporating SEO strategies in your marketing efforts. To increase website traffic, and boost conversions. The following Search Engine Optimization Statistics will help you fine-tune your SEO strategy for your business or ecommerce.

Conversion Rate Optimization (CRO)

• Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot, 2020)
• The first five seconds of page-load time have the highest impact on conversion rates. Website conversion rates drop by an average of 4.42% with each additional second of load time. (Portent, 2019)
• In a survey conducted by Databox, 70% of respondents said that SEO is better than PPC for generating sales. (Databox, 2019)
• Landing pages, the least popular type of signup form, have the highest conversion rate (24%). On the other hand, popups, the most popular signup form, have the second-lowest conversion rate (4%). (Omnisend, 2019)

• Global B2C ecommerce sales are expected to reach $4.5 trillion by 2021. (Shopify Plus, 2019)
• 51% of shoppers surveyed say they use Google to research a purchase they plan to make online. (Think with Google, 2019)
• According to a 2019 study, search traffic generated 65% of total ecommerce sessions, 33% was generated through organic search, and 32% was generated through paid search. (Statista, 2019)
• 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019)

Local SEO

• “Where to buy” and “near me” mobile queries have grown by over 200% in the past two years. (Think with Google, 2019)
• 60% of smartphone users have contacted a business directly using the search results such as the “click to call” option. (Think with Google, 2019)
• Over a two-year period, there was a 250%+ growth in mobile searches for “store open near me” (Think with Google, 2019)
• 46% of shoppers surveyed confirm inventory online before going to a store. (Think with Google, 2019)
• 70% of shoppers surveyed say the ability to shop in-person/ in a store is important when deciding which brand or retailer to buy from. (Think with Google, 2019)

Mobile Search

• As of 2019, mobile devices, excluding tablets, generated about half of all website traffic globally. (Statista, 2020)
• Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. (Statista, 2020)
• The average American has access to more than ten connected devices in their household. (Statista, 2021)
• 60% of smartphone users have contacted a business directly using the search results (e.g. “click to call” option). (Think with Google, 2019)
• Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot, 2020)
• 39% of smartphone users are more likely to browse or shop a company or brand’s mobile app because it’s easier or faster to make a purchase. (Think with Google, 2019)

Organic Search

• About 64% of marketers actively invest time in search engine optimization (SEO). (HubSpot, 2020)
• SEO drives 1000%+ more traffic than organic social media. (BrightEdge, 2019)
• Text will always be the foundation of search so making sure the text around your website’s assets is descriptive will help them rank well in search. (HubSpot, 2020)
• In 2020, SEO reports will tie initiatives to outcomes, such as showing the impact of SEO on broader business goals. (HubSpot, 2020)
• To improve site performance, the top technical SEO tactic used by marketers is optimizing mobile performance. (HubSpot, 2020)
• 9% of users say they use Google to discover or find a new item or product. (Think with Google, 2019)
• More than half (50.33%) of searches on Google now end without a click on a result. (Jumpshot via Sparktoro, 2019)
• As of June 2019, 94% of internet searches happen on a Google property. (Jumpshot via Sparktoro, 2019)
• Google uses 810 unique SERP features. Of those, 161 are found on more than 0.2% of keywords. (seoClarity, 2020)
• The average CTR from image results on Google is 0.21%, but it varies widely by industry. (seoClarity, 2020)

Voice Search

• 45% of U.S. Millennials use voice-assistance when shopping online. (Statista, 2019)
• 52% of voice-assistant users say they use voice tech several times a day or nearly every day. (The Smart Audio Report, 2020)
• 24% of Americans 18 and older own a Smart Speaker, or around 60 million people. (The Smart Audio Report, 2020)
• As of 2020, 62% of Americans said they have used some kind of voice assistance technology. (Edison Research, 2020)
• 62% of those in the U.S. age 12+ use voice-operated assistants. (Edison Research, 2020)
• 18% of Americans age 18+ own a car with an in-dash information and entertainment system. (Edison Research, 2020)

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