CoWorking Space Is the Next Profitable Model for Hotels & Resorts
The coworking spaces in Hotels, Resorts and BnB’s are becoming more popular nowadays as both employees and entrepreneurs are working from remote locations and more start-ups and business owners are making their business profitable using this brilliant idea of CoWorking spaces in Hotels.
Coworking Space is a freedom over workplace and work style
As the current generation benefits from flexible work hours and freedom over their workplace and work style, so more people are now travelling and the travel industry has already started to follow their every move and behavior of their excursions. And due to the addition of the coworking spaces in Resorts and Hotels, many brands are witnessing exponential growth in their reservations. Because of this convenient ecosystem of travelling and working simultaneously from anywhere in the world, which was not possible before 2020.
Coworking Spaces, an amazing opportunity to hospitality industry
It is an amazing opportunity that will change the hospitality industry and will remain for years. It is predicted that co-working members will jump to 4 million+ by 2021 and that’s why we suggest every Hotel, Resort and bnb owners to capitalize on this coworking feature in their property to attract those new generation working professionals who just need a comfortable working space, good and fast wifi, a charging point and coffee treats.
Hotels and Resorts are experiencing a completely different look of the travel industry in 2020. As their Hotel, Restaurant, Spa, etc. are no longer their primary product.
Hotels can now integrate a dedicated coworking space in their property to provide an area for hotel guests and locals to gather to work and meet. The workplace is as important as the room because it offers a convenient place where the guests can co-create within the ecosystem and get exposure to diverse opportunities in a coworking space.
Luxury hotels and resorts are already adopting this new trend. Such hotels and resorts and welcoming working professionals as well as visitors by marketing their properties as a workplace & rejuvenation point.
Big brands are already embracing the idea to accelerate the growth of the travel and hospitality industry. This strategy should be used to rebuild their existing properties as a full-stack hospitality & workspace platform.
A hotel in Austria and India has also achieved this great model of coworking space in their resort. They have integrated a coworking space into the hotel lobby including twelve desks where guests can use the space for free and locals can rent a space or can access the space with a special coworking pass.
So, if you own a property, hotel or resort, this new model could be a life-changing solution for both travellers and brands in India. If you are planning to upscale your profitability by launching a coworking hotel, then you must create a dedicated space and useful amenities that provide a coworking ecosystem and help guests to work, collaborate and grow.