A Beginner’s Guide to Inbound Lead Generation
We’ve all been through it. The moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Aaahnooom Hahsahn?” says the telemarketer on the other end. “This is an important message regarding your oven preferences.”
This frustrating interruption is exactly why we’re here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers around the world.
What is a lead?
Let’s start with the basics. A lead is a person who has in some way, shape, or form indicated interest in your company’s product or service.
Meaning, instead of getting a random cold call from someone who purchased your contact information, you’d hear from a business or organization you’ve already opened communication with. For example, perhaps you took an online survey to learn more about how to take care of your car. If you got an email from the auto company that hosted the survey on their website about how they could help you take care of your car, it’d be far less intrusive and irrelevant than if they’d just called you out of the blue with no knowledge of whether you even care about car maintenance … right?
And from a business perspective, the information the auto company collected about you from your survey responses would help them personalize that opening communication to meet the existing needs of the potential client.
Below is the infographic on defining lead. Please have a look at it, i am sure you are gonna love it.
Read full article at Hub spot