What is Digital automation?
Now when we talk about automation in digital marketing, what we except is real time access to data, customer behavior including both touch points, digital and non-digital. Technology empowerment in marketing, give powers to marketers, to put customers as center of everything from experience to personal messaging and planning what they will need in the coming times.
There has always been tension between the marketing and sales departments, leading to finger pointing if the revenue targets were
not being met.
Sales would accuse the marketing department of not giving them enough qualified leads. Marketing would tell the sales department that they weren’t good at closing.The old analog systems, some guesswork and good-old intuition made qualification difficult and time-consuming. You often had
to rely on the feedback of sales staff and their assistants.
This blame game has been going on for decades. Digital marketing automation systems can allow you to score the level of nurturing and engagement as they moved through the marketing funnel.
It can look something like this at a simple level.
Step 1:
Low-level engagement is a like, share or even a comment on Facebook, Twitter or LinkedIn.
Step 2:
A deeper engagement is an email subscriber that downloads that pillar e-book or attends a webinar.
Step 3:
Then the next step may be a phone call from sales. (If you are selling digital products online, then it might be the offer landing page or an educational webinar that is next in the sequence with a call to action.)
Step 4:
A face-to-face meeting can be locked in with the prospect.
Step 5:
The sale! The digital automation software adds intelligence and process to what was largely a manual process that was often based upon guesswork
and intuition
How Automation Benefits Marketers?
In order to run better online campaigns, increased automation proves to be beneficial, as it directly reduces the time and effort required in delivering communication for campaign performance. Campaigns running across multiple lines of business allows marketers to plan and spend the budget in a meaningful and optimized way.
Automation in Digital Marketing allow marketers to leverage more on customer engagement. As brands and customer are more centric towards digital medium, brands will now be able to connect more on a personal level with customers which will eventually helps to have a more lasting relationship with the customers.
Digital Automation helps you bring your cost down and save 100+ hours in each project every month. Usage of Digital Automation should increase if agency wants to deliver quality leads. Ima Appweb has been using digital automation to deliver results for a long period now.
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