Best solution to today’s marketing challenge. Link analytics and ads

Linking analytics and ads

In this article: Learn how bringing Google Analytics and Google Ads together can help teams build effective campaigns for the modern customer journey The rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever. The brands that are growing are gaining a deeper understanding of today’s […]

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How to Compress JPEG & PNG Images

ima tinify image compressor windows application

7 Things you want to know about image compression If you are looking for a good solution about how to Compress JPEG & PNG Images. Also if there are other questions in your mind and you have started googling it for result. Here is the answer for all of your following questions. How to Compress […]

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How to Use Digital Automation in Digital Marketing to get better qualified leads

digital automation for qualified leads

How to Use Digital Automation in Digital Marketing to get better qualified leads Digital Automation helps you bring your cost down and save 100+ hours in each project every month.

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IMA Appweb Named Among Top Digital Marketing Companies in India at GoodFirms

Digital Marketing in India

GoodFirms recognized and ranked IMA Appweb among the list of top digital marketing companies in India and top local SEO companies. About IMA Appweb: Founded in 2011, IMA Appweb is an Indian digital transformation agency that drives its clients through the roads of successful digital ventures. The company is proficient in delivering an array of […]

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Google Security News. https SSL has become mandatory

https a ranking signal by google

As per google security news. HTTPS has become mandatory On February 8th, Google made clear its intentions to formally mark websites lacking SSL Certificates (the certificate which once installed on the website results in an HTTPS secure URL string) as insecure. Google has confirmed a date of “early July 2018” as the start date. They […]

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Next Step after purchasing SSL

free ssl for website

How to setup Google Search Console/Webmaster Tools and Google Analytics When you move your site to ssl, you have to adjust your settings in Google Webmaster Tools/Search Console and Google Analytics accordingly. It’s not much work, but it’s important you fix it. In short, you need to set your primary domain in both Webmaster Tools […]

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What is Programmatic Advertising

what is programmatic advertising

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: What is programmatic ad buying? “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations […]

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Want Transparency in Programmatic Advertising

programmatic advertising transparency

When you are thinking about targeting the right audience, Only media that offers this services to the advertisers is Programmatic media through efficient modes of transaction and that also real time. That’s why nearly 80% of Worlds display advertising spend is projected to be served programmatically, and is expected to reach nearly $33 million by […]

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