How to reimburse your TDS from Google India?
You are reading this blog because you have been actively been involved in advertising with google ads, Facebook, twitter and LinkedIn or any one of them.
Here we will come to know about reimbursing your payment from google.If you are making payment to Google Ads for your paid digital advertisement or programmatic advertising then you are required to deduct TDS under section 194C of income tax act. Before doing so please first check whether you are falling under section 194C or not.
Now the question is about, tax deduction from payment to google ads/Facebook when payment is done via credit card or debit card or NEFT. Since There are no option at that point to deduct any amount.
The policy of google and Facebook ads about TDS is that the payer i.e you have to deposit the TDS amount from your pocket to the government. You then have to submit the TDS certificates to the Google Ads/Facebook and then the amount will be credited back to your ad account.
TDS rate is 2%. No surcharge or education CESS is applicable on this.
How much TDS
The current rate of TDS for advertising-related payments to Google India Private Limited is 2% excluding Service Tax and education CESS (per Circular No. 1/2014 issued by the Central Board of Direct Taxes, Ministry of Finance, Govt of India)). However, the rate of TDS is subject to change according to government regulations. Note that Google Ads can’t advise you on tax matters. If you have more questions regarding TDS or other tax matters, please check with a tax consultant. Read at google
For eg if You pay Rs. 50,000 for advertisement then you have to pay Rs. 1,000 to the government.
GOOGLE ADS DETAILS
Google’s Permanent Account Number (PAN) is AACCG0527D and the registered address on the TDS Certificate should be:
Google India Pvt. Ltd.
No.3, RMZ Infinity, Tower E,
Old Madras Road, 4th & 5th Floor,
Bangalore – 560 016
You can send the TDS certificate by this link – Google TDS reimbursement Submit or by courier on the following address. (Option to send by email has been discontinued)
Google India Pvt Ltd,
9th Floor, Building 8, Tower C,
DLF Cyber City, DLF Phase 2,
If you are sending TDS certificate by courier, then signed the TDS certificates and send a cover letter that has your 10-digit customer ID.
Once you’ve sent the documents, contact google by email (Here) with the following details to get the credit:
A digital copy of the TDS certificate (either electronically signed or a PDF scan of signed TDS certificate)
Courier delivery receipt details
No TDS certificates for the previous financial year will be accepted if sent after April 30th of the current financial year. For example, all certificates for the fiscal year 2019-20 should be sent no later than 30 April 2020.
Read more about google taxes in india – Here
Submit your TDS – here