Page Speed Optimization
BY Ima Appweb ON June 5, 2020
Page Speed Optimization Services
A strategy that is often overlooked, page speed optimization services are crucial to great SEO. Without ensuring that your website loads quickly for visitors, your site will likely lose conversions and revenue. Nearly half of web searchers won’t even wait three seconds for a page to load before bouncing to another site. Is your site fast enough to keep users around? If not, page speed optimization services from Ima Appweb can help. Contact us at 987-119-2979 to speak with a specialist!
BASIC PLAN$3,125 |
AGGRESSIVE PLAN$6,000 |
MARKET LEADER PLAN$11,500 |
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Is your website built for speed?
If your website needs help decreasing page load time, Ima Appweb can help. We offer three separate page speed optimization service plans that can help your website load at top speeds. Some of the effects you’ll see after implementing our services, include decreased bounce rate and extended time-on-page.
In addition, overtime, you’ll also see an increase in conversions and even revenue year over year.
We get it — sometimes you want to speak straight to the source. To speak with an experienced strategist, give us a call at 987-119-2979
Page Speed Optimization Services from IMA APPWEB
| PAGE SPEED OPTIMIZATION SERVICES | |||
|---|---|---|---|
| FEATURES | PAGE SPEED - 25 PLAN | PAGE SPEED - 50 PLAN | PAGE SPEED - 100 PLAN |
| Total project hours to be spent improving site speed, communication, and reporting: | 25 hours | 50 hours | 100 hours |
| Page speed improvements are likely to increase your page speed tool scores, but Ima Appweb cannot guarantee the level of increase | |||
| Needed for all projects: Website/Server Access | |||
| Dedicated project POC | ✓ | ✓ | ✓ |
| Project web developers | ✓ | ✓ | ✓ |
| Audit of current server configuration | ✓ | ✓ | ✓ |
| If needed - Website/CSS optimization | ✓ | ✓ | ✓ |
| If needed - Setup and/or configuration of a CDN | ✓ | ✓ | ✓ |
| If needed - Reduction in http(s) requests | ✓ | ✓ | ✓ |
| If needed - Combine CSS and JavaScript files | ✓ | ✓ | ✓ |
| If needed - Https setup | ✓ | ✓ | ✓ |
| If needed - Hosting transfers | ✓ | ✓ | ✓ |
| If needed - Image size optimization and compression | ✓ | ✓ | ✓ |
| If needed - Gzip compression | ✓ | ✓ | ✓ |
| If needed - Caching setup and/or configuration | ✓ | ✓ | ✓ |
| If needed - Setup of browser caching | ✓ | ✓ | ✓ |
| If needed - Minify JavaScript | ✓ | ✓ | ✓ |
| If needed - Changing the order of JavaScript and CSS loading | ✓ | ✓ | ✓ |
| If needed - Optimize/reduce number of redirects | ✓ | ✓ | ✓ |
| 200+ SMEs behind campaign driving results | ✓ | ✓ | ✓ |
| One-time investment: | $3,125 | $6,000 | $11,500 |
| TYPICAL PAGE SPEED SCORE INCREASES | |||
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| WEBSITE SPEED SCORE | PAGE SPEED - 25 PLAN | PAGE SPEED - 50 PLAN | PAGE SPEED - 100 PLAN |
| Current website speed test score of less than 25% | Average of 15% to 30% increase | Average of 20% to 35% increase | Average of 25% to 50% increase |
| Current website speed test score of between 26% and 50% | Average of 5% to 15% increase | Average of 10% to 20% increase | Average of 15% to 25% increase |
| Current website speed test score of between 51% and 67% | Average of 2% to 10% increase | Average of 4% to 12% increase | Average of 5% to 15% increase |
| Current website speed test score of between 67% and 74% | Minimal | A few % | A few % |
| Current website speed test score above 75% | Depends. Some sites max at 75% - 80% due to 3rd party ad scripts, ecommerce/hosting configuration, etc | Depends. Some sites max at 75% - 80% due to 3rd party ad scripts, ecommerce/hosting configuration, etc | Depends. Some sites max at 75% - 80% due to 3rd party ad scripts, ecommerce/hosting configuration, etc |
| 200+ SMEs behind campaign driving results | Included | Included | Included |
Why are page speed optimization services important to website success?
Simple! It’s not only what your site visitors want — it’s what Google wants. There’s a connection between page speed and SEO, and it’s exactly why your pages need to load quickly.
Google’s main job is to provide users with search results that best fit their queries. Not only do search engines serve pages with content that best fits the user’s query, they also want to display websites that provide a great user experience. And you guessed it — page speed is definitely part of a great user experience.
Other user experience factors include things like readability and ease of navigation.
Pages that load quickly appeal to site visitors and help to decrease bounce rate — another indicator to Google whether or not your site is a good one.
When your site loads slowly, (takes longer than 3 seconds to fully load), users will become frustrated, and bounce from your website to find one that provides the information they need more quickly.
If users consistently bounce from your site, Google will start to take notice, and you will see a drop in search engine rankings. That’s because Google sees a correlation between high bounce rate and a bad user experience, so they subsequently drop you in the rankings.
If users don’t stay on your website long enough to read your content, Google concludes that it must not be a very good website. Little do they (or your site visitors) know that you could have one of the best websites with the best content out there, but your slow load time kept them from experiencing your website.
This makes page speed even more crucial. Page speed can keep users from entering your site in the first place, which means they won’t learn about your business, see your products and services, or read your informative, beneficial information. Most of all, they won’t convert.
IS MOBILE INVOLVED?
In January 2018, Google announced its Speed Update, which says that mobile speed is now a part of ranking factors. Because of this, both your desktop and mobile rankings can change due to site speed.
This means that when dealing with page speed optimization, it’s crucial to keep mobile in mind as well.
Optimizing page speed for mobile devices works the same way as it does on a desktop. And of course, you want to ensure that your site is mobile responsive in the first place! This means that your website is effective and easy to use on smaller screens, too!
4 factors that contribute to slow load time
There are a lot of factors that can contribute to slow load time including:
1. SLOPPY HTML CODING
One surefire way to ensure that your pages will load slowly is by having a sloppy HTML code on the backend of your site.
HTML code is what tells your page how to look when users view it on your website. The code is made up of all sorts of tags that tell the page how to work and what to do.
Every page on your website will have a page of code, and the larger and more complex your website is, the more complex your code will be. This is where it becomes easy for your code to become jumbled and sloppy.
In order to keep your pages loading quickly, it’s important to ensure that there are no extra tags, and that everything is referenced properly. Otherwise, it will take the server longer to read the code — causing a slow-loading site.
2. HUGE, UNOPTIMIZED GRAPHICS
Including graphics on your site is crucial to providing a great user experience. When you provide a whole page of information, for example, it’s important to break up all that information with some images, graphics, or video to ensure that the reader doesn’t get bored.
However, all the bells and whistles that you can add to your site pages in terms of graphics and videos can weigh your site down and cause it to load slowly.
Huge, high-resolution photos are one of the biggest causes of slow-loading pages.
So how do you ensure that your site provides a great user experience with graphics while keeping page load time fast? Optimize your graphics!
Consider using a tool like Kraken.io to condense your image files so that they’re not so bulky. It won’t change the visual size of the image but condense the file size so that it doesn’t take as long to load on your website.
3. TOO MANY REDIRECTS
Redirects are created when you want to replace all links to an old webpage with references to a new one. The redirects are bits of code that are placed within your .htaccess file in the server, and you can create as many as you need when you replace old pages on your site.
However, when you have tons of redirects on the same page, your site takes the time to reference the .htaccess file to find out the new location of where the link is pointing. This is essentially like loading links twice on your page which ramps up page load time.
4. SERVER LOCATION AND PERFORMANCE
One of the easier factors to understand — the farther away your server, the longer it will take your website to load. That being said, it’s important to be mindful of where your server is located. For example, if your business is based in the United States, don’t select a server in China.
In relation to server performance, you want to ensure that you have a high-quality website hosting service. Here’s how it works:
- A user types your URL into their search bar, or visits your website from a search engine like Google
- Their browser notifies your server that they’re trying to visit your site, and asks for all the information necessary to visit your page
- If your server is high-quality, the information will arrive quickly
THE QUALITY OF YOUR SERVER COMES DOWN TO WHETHER IT’S SHARED OR DEDICATED:
- Are you on a shared server? If so, you are sharing server space with another website and their traffic.
- Are you on a dedicated server? If so, you can ensure that you’re not sharing website traffic with another website. When you’re on a dedicated server, you’ll have much faster loading time.
2 website optimization tools to help with page speed
Wondering how you can get started optimizing your page speed? Here are a few of our favorite web optimization tools to help you gauge your site’s page speed and figure out what you need to do to improve it.
1. GOOGLE SEARCH CONSOLE
When it comes to free tools to help you in your page speed optimization efforts, Google Search Console is probably the best of the best. It gives you all the valuable information you need to measure your website traffic in depth, understand your site’s performance, and advise you on how to fix the most prominent issues on your website.
2. PINGDOM
Pingdom provides a wealth of information when it comes to page optimization. First, it provides reports that are divided into four sections. It gives you information like a performance grade, the history of the page, an analysis, and so much more. They also provide suggestions for where you can make improvements on your website.
If you’re interested in gaining insight into the speed of your websites from different places in the world, Pingdom allows you to gauge your page speed from Dallas, Melbourne, San Jose, and Stockholm, Sweden. This is extremely helpful if you have clients around the world.
Does your website need help in the page speed department?
If your bounce rate is high and your conversion rate is low due to a slow-loading website, Ima Appweb can help. There are tons of services included in each of our page speed optimization plans, and they can help your website reach its highest potential.
Here are some of the services included in one of our page speed optimization plans:
DEDICATED PROJECT POINT OF CONTACT
At Ima Appweb, we believe that you should have a point of contact that sticks with you throughout the length of your campaign. Why? That way you always know who you’ll be talking to. Your point of contact will know and understand your campaign, and you won’t have to be transferred to three different people to get answered.
We want to be sure that you get the very best service, and to do so, we ensure that you’ll have a point of contact that can answer any questions you may have, update you on your campaign, and so much more.
PROJECT WEB DEVELOPERS
Page speed optimization is a process – it doesn’t happen overnight. There are a lot of behind the scenes projects that go on in order to ensure that your page speed is at its best. To handle the job, we employ web developers to make sure the job is done right.
AUDIT OF CURRENT SERVER CONFIGURATION
In order to understand what your site needs to be speedy, we’ll take an audit of your current server configuration. From there, we’ll determine what needs to be improved in order to make your site run faster.
“IF NEEDED” BASIS
On an “if needed” basis, we can do the following:
- Website/CSS optimization
- Combine CSS and Javascript files
- Gzip compression
- Caching setup and/or configuration
- Optimize/reduce number of redirects
And tons more.
Why should you work with Ima Appweb for your page speed optimization needs? Check out the results we’re typically able to drive for our page speed customers.
How much does page speed optimization cost?
Every agency will likely charge something a little different for their page speed optimization services. However, at Ima Appweb, our prices range between $3,125 and $11,500 as a one-time investment. This covers all the services that we mentioned above!
Ima Appweb is full-service agency that knows page speed
We’re a full-service digital marketing agency, which means we provide much more than just SEO. Take a look at all the services we offer below!
- Pay-per-click advertising (PPC)
- Social media marketing
- Content marketing
- Email marketing
- Voice search optimization
- Competitor geofencing advertising
- Amazon SEO
- Website design
Though page speed undoubtedly affects your search engine ranking, strategies like web design, content marketing, competitor geofencing, and others can have a huge affect on your Google ranking.
So why just optimize your site for page speed? To get the best results from your campaign, consider bundling your page speed optimization services with any number of other services we offer!
Where does Ima Appweb get its credentials? With over 200 digital marketing specialists in-house, we strive to create the best, most successful campaigns for our clients. We’re reaching our goal every day by driving revenue and leads for clients — in fact, so far, we’ve driven over $1 billion in revenue for our clients, and over 4 million qualified leads.